Leading B2B PR Agency

A Different Approach to PR

Instead of writing a press release and hoping the media turns that into news, we write feature articles and facilitate the placement of those in top-tier publications.

Our process allows you total control of the content and messaging. We are able to convey your value proposition, differentiators, and key benefits directly to your target audience.

With our established media relationships, we can fully guarantee your articles will be published numerous times.

You’ll grow brand awareness and credibility, while at the same time delivering thought-provoking content that educates your prospects.

Generate Qualified Leads
Shorten Sales Cycles
Grow Demand for Your Business

B2B PR For Industries

Tech – Industrial – Manufacturing – Energy – Aerospace – Design – Engineering – Telecommunications – Electronics – Material Handling & Logistics

Business-to-Business

Public Relations

Social Media Management

Content Marketing

Start Telling Better Stories

We take your success stories and write feature articles that describe how you are solving industry problems.

These stories feature your customers doing the talking for you. Therefore, these are not articles about how great you think you are, but instead how great your customers feel you are.

Did you know PR stories are 3x more visible and 6x more impactful than a similar size ad?

So, for less than the average one-page advertisement in a single trade publication, we can deliver multi-page articles in several of the most prominent publications in your target markets each month.

This gives you the biggest bang for your marketing buck.

Remember, you may have the best product in the world, but if your potential customers don’t know you exist or that you are able to solve their problems, you are doomed to fail.

Break Through Today's Fast-Paced,
Low Attention Span, Oversaturated Marketplace

People are tired of being promised a solution only to get the same old hype, clichés, and empty superlative (marketing speak). They want answers to their problems, and they want them now.

Things have changed and today you have to deliver those answers through insightful, educational, and even disruptive content. This ensures your content converts; social media posts engage, and email content gets opened, read, and responded to.

As a leading B2B PR agency, we are focused on helping industrial and B2B technology clients generate the publicity, media recognition, and digital presence needed to attract more customers in today’s fast-paced, low attention span, oversaturated marketplace.

Being a pioneer in B2B PR, we are a trusted partner of many of the world’s most influential brands, helping them win new business and to make a difference in the world. Our powerful B2B PR strategies and solutions will help you become leaders in your field.

Gain influence by increasing your brand awareness and improving your brand image today! Ready to get started?

The 6-D Process for Success

Discover:

your differentiators, value proposition, and how you separate yourself from competitors.

Define:

the needs of the marketplace and how you can positioning yourself to solve them.

Design:

the best strategy to increase brand awareness, lead generation and sales.

Develop:

compelling, high-level content that engages your target audience.

Deploy:

your content through as many digital and print channels as possible.

Deliver:

qualified leads that are already pre-sold on your offering.

What Our Clients are Saying

We were invisible. I don't know another way to say it. We were simply not known. Sales were slow and I remember that panicky feeling of how in the world do I let people know that we’re here. Before working with Rankin PR, I had no idea that they were the missing piece. We would have folded if we hadn't gotten their help. In a little over two years together, our sales have doubled, and we were just cited at a major industry conference as “the leader in the industry.” I am convinced that this all comes from the marketing and public relations that Rankin PR is doing.

Diane Kees

MICRO HARMONICS CORPORATION
COO

"Rankin PR presented me a 'value proposition' that was so unique in comparison to any PR program that I had been involved with throughout my 35+ years in the industry. The program yielded extraordinary results as far as ROI, new product introductions, services and company capabilities. Greg exceeded all my expectations for every project that we worked together on. It is always a pleasure working with a true professional and someone you can rely on each and every time."

Greg Wind

STANLEY BLACK & DECKER
Director of Marketing

"Not long after an article from Rankin PR appeared in a major trade publication, we got a call from someone who had read it. Our transformers are often a bit more expensive than other competitors, but they tend to last longer because of how we build them. That was explained in the article and was a big part of why they called. It turned into a significant sale for us."

Todd Benadum

ELSCO TRANSFORMERS
President

"Rankin PR provides a two-for-one scenario. We get the marketing collateral that they produce – which we use in emails, social media, our website, blog, marketing, etc. - but we also get published in high-authority trade publications and websites which are incredibly important. I highly recommend them to anyone looking for a cost-effective way to generate leads, build brand awareness and grow a business."