A B2B PR Firm

Growing Demand for Your Solution

Writing Feature Articles

Stories about your successes
Featuring word of mouth testimonials

Publishing in Volume

Multi-page articles in trade publications
Create millions of impressions with prospects

Shortening Sales Cycles

Move prospects down the sales funnel
Convey your value proposition

Creating Brand Awareness

Lead through disruptive, educational insight Harness the power of brand loyalty

Generating Leads

Be the expert that solves customer problems Build relationships that drive sales

Building Backlinks

High authority backlinks
Increase search engine results

What Our Clients are Saying

"Not long after an article from Rankin PR appeared in a major trade publication, we got a call from someone who had read it. Our transformers are often a bit more expensive than other competitors, but they tend to last longer because of how we build them. That was explained in the article and was a big part of why they called. It turned into a significant sale for us."
Todd Benadum
President ELSCO Transformers
"Rankin PR provides a two-for-one scenario. We get the marketing collateral that they produce – which we use in emails, social media, our website, blog, marketing, etc. - but we also get published in high-authority trade publications and websites which are incredibly important. I highly recommend them to anyone looking for a cost-effective way to generate leads, build brand awareness and grow a business."
Laura Godfrey
Founder and CEO Brandpoint Analytics

Stop Selling Products

Start Solving Problems

We take your success stories and write full-length feature articles that describe specifically how you are solving industry problems. We interview and include your customers doing the talking for you.

So, these are not articles about how great you think you are, but instead how great your customers think you are.

PR stories are 3x more visible and 6x more impactful than a similar size ad.

So, for less than the average one-page advertisement in a single trade publication, we can deliver multi-page articles in 3-4 of the most prominent publications in your target markets each month.

This gives you the biggest bang for your marketing buck.

Remember, you may have the best product in the world, but if your prospects don’t know you exist or that you can solve their problems, you are doomed to fail.

Who We've Worked With

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Informative Content

Most Effective Way to Turn Prospects into Customers

When it comes to reaching your target audience, informative content is the most effective way to turn prospects into customers.

92% of the engineers, across all industries, report still reading trade publications.

97% of those say they make purchasing decisions based on what they read.

Generating the right content is crucial.

Your content has to be about your potential customer

Teaching them how to solve a problem, presenting benefits of your product and not the features,  

helping them reach an informed buying decision, and most importantly, making them take action.

We write feature articles that get published in high-authority publications 40-80 times per year.

Generate 5-10 million impressions per year with your target audience