B2B Electronics PR
Equivalent Advertising Cost
B2B electronics PR is about making sure your “signal” gets delivered directly to your target audience. That is why we developed a niche within the B2B electronics sector writing feature articles, and getting those published essentially as contributing writers for top-tier trade publications. This allows you the ability to control the entire process and the content that gets published. By taking this approach, you can get one article published 10-15 times (or more).
By being hyper-focused on the B2B tech sector, we have taken our clients public relations campaigns to stratospheric heights. Our feature articles have been published over 10,000 times in major trade publications and have been read by over 250 million people worldwide.
What is a B2B electronics PR story?
Ironically, PR practitioners don’t do a great job of communicating how PR actually works. I can’t speak to what every PR agency does, but I can explain what we do for our B2B electronics clients. We get consistent press for our clients by featuring them in educational, insightful and often disruptive industry articles. This positive press reaches millions of potential customers, and our clients benefit with increased awareness, credibility and qualified sales leads.
Now multiply that to 40-60 articles published per year, and at a small fraction of what advertising costs. Do you see how this could be beneficial for your company?
Why partner with Rankin PR for your B2B electronics PR:
- Guaranteed media placements
- Build credibility, brand awareness, and shorten sales cycles
- Leverage the articles for content on all other digital channels
- Maximized media coverage due to our access and established relationships with the media
- Almost zero time and effort required from you and your team
B2B Electronics PR article
Improvements in the five critical characteristics of isolators benefit electronics manufacturers in the new path towards next-gen wireless:
It doesn’t take a crystal ball to know where the future of wireless is heading. With inexhaustible demand driven by 5G, 6G and beyond, ultra-high-definition video, autonomous driving cars, security applications and IoT, the sky’s the limit for utilizing the higher ends of the electromagnetic (EM) spectrum.
Meeting this demand requires products capable of capitalizing on the millimeter wave (MMW) bands which presently cover the frequencies between 30 GHz to 500 GHz. However, these higher frequencies present a significant problem that design engineers must address: that of standing waves. Without control, these unwanted waves can attenuate power output, distort the digital information on the carrier and, in extreme cases, damage internal components.
To counteract the problem of standing waves at lower microwave frequencies, engineers rely on Faraday rotation isolators – more commonly referred to simply as isolators. At their very basic level, an isolator is a two-port, input and output, component that allows EM signals to pass in one direction but absorbs them in the opposite direction. However, traditional isolators fall short at the higher frequencies required for next-gen wireless applications.
A big part of the problem is that the first isolators were designed more than a half century ago, with very few modifications since the original concept. With recent advancements, however, companies at the cutting edge of MMW technologies are gaining the ability to launch products that operate optimally at stratospheric frequencies.
“The new series of waveguide isolators have been a key enabling technology for VDI, and a large advance from what was previously available,” says Jeffrey Hesler, PhD, CTO of Virginia Diodes, Inc.
Who is talking about you?
Here is a simple way to get started with a B2B electronics public relations campaign: have your customers “do the talking for you.” Have them talk about all of the problems they faced, what they tried that did not work, and how you were able to solve those problems for them.
Then, turn that into a story and get it into the hands of as many potential customers as you can through stories in trade publications, social media, views on your website, via email, etc.
This word-of-mouth approach is the biggest single differentiator a company can deploy.
The power of SEO + B2B electronics PR
Nearly all research into a brand, product, or service begins with an online search. So, it is important to know that when it comes to effectively leveraging SEO, optimizing keywords on your website is no longer enough.
SEO is more than just driving traffic to your site. A well-thought-out SEO strategy should leverage a combination of digital PR articles, engaging social media posts, and compelling content marketing pieces. This will improve your brand’s reputation and increase brand awareness, which is the key driver in attracting quality prospects.
Content that keeps on giving
Our content has amazing residual value for B2B electronics companies. Unlike an ad that has a limited run, our feature articles stay online forever, essentially. Plus, the trade publications are where people are going for research. According to a recent report, these are the top 5 places B2B electronics buyers go to research solutions:
- Digital publications – 74%
- Online training – 49%
- Vendor websites – 47%
- News aggregators – 37%
- Social media – 36%
The articles that publish in digital trade publications also provide high domain authority backlinks. This is worth more than water in the desert. Of all the SEO tricks used to get your site ranking higher, there are few things more important than backlinks. These links on other websites that direct traffic to your site are the most valuable tool in increasing domain authority and search engine rank.
The best way to get them is through earned media.Our earned media program has generated thousands of backlinks for our clients.
Plus, there is really no end to the way the content that we create can be repurposed for sales collateral, advertising, website content, social media campaigns, etc.
“I am the greatest of all time!” - Muhammad Ali
While telling everyone that he was the greatest of all time worked for Muhammad Ali, but it’s not a great approach to take for your brand. Instead, let others do the talking for you. But how do you do that?
Well, one approach is to create feature articles where the story is built around your happy customers. They had a problem, they struggled finding someone to solve it, then they met you.
The articles we create convey your key messaging points, differentiators and value proposition without pounding your chest.
These trusted, third-party-generated articles published in quantity in numerous trade publications (or online) deliver the same result as Ali got. Eventually, people will think of you as the greatest and there is nothing wrong with that.
Added bonus: These B2B electronics PR articles are usually the first thing that customers come across in their search for solutions to their challenges and are heavily relied on to gather information before making a purchase decision. It also doesn’t hurt that they help increase digital presence and SEO through backlinks to your website.
Why do your potential customers care?
One of the most difficult things to do for a business that sells B2B is to create content that is informative rather than self-promotional. So, how do you break through the clutter of today’s fast-paced, low attention span, over-saturated marketplace where your potential customers are exposed to around 5,000 advertisements per day?
The answer is to deliver that message in the form of valuable content. What better way to do that than have your customers do the talking for you? People are much more likely to trust what others say about you.
So, take your customer’s stories about their experience working with you and create feature articles. Then get those distributed to as many potential customers as possible. The best way to do that is through target press outreach. This type of content not only creates an increased demand for your business; but shortens sales cycles by educating prospects.
A few things to keep in mind when creating content are:
- What do your prospects really care about? Hint: it’s not you or your products (at least not yet)
- Why should your potential customers care about your solutions?
5 easy ways B2B electronics PR builds your brand:
- Determine how you want people to see you
- Define your audience (as well as the tone and level of detail needed to speak to them)
- Differentiate yourself from your competition
- Focus on benefits when telling your brand story to customers
- Distribute that story in quantity to trade publications (print and online) that target your audience. As a bonus, also deliver them via all digital channels, e.g, social media, website, email, etc.