B2B Electronics PR
Equivalent Advertising Cost
B2B electronics PR is about making sure your “signal” gets delivered directly to your target audience. That is why we developed a niche within the B2B electronics sector writing feature articles, and getting those published essentially as contributing writers for top-tier trade publications. This allows you to control the entire process and the content that gets published. By taking this approach, you can get one article published 10-15 times (or more).
By being hyper-focused on the B2B tech sector, we have taken our clients public relations campaigns to stratospheric heights. Our feature articles have been published over 10,000 times in major trade publications and have been read by over 250 million people worldwide.
What is a B2B electronics PR story?
Ironically, PR practitioners don’t do a great job of communicating how PR actually works. I can’t speak to what every PR agency does, but I can explain what we do for our B2B electronics clients. We get consistent press for our clients by featuring them in educational, insightful and often disruptive industry articles. This positive press reaches millions of potential customers, and our clients benefit with increased awareness, credibility and qualified sales leads.
Now multiply that to 40-60 articles published per year, and at a small fraction of what advertising costs. Do you see how this could be beneficial for your company?
B2B Electronics PR article
Improvements in the five critical characteristics of isolators benefit electronics manufacturers in the new path toward next-gen wireless:
It doesn’t take a crystal ball to know where the future of wireless is heading. With inexhaustible demand driven by 5G, 6G and beyond, ultra-high-definition video, autonomous driving cars, security applications and IoT, the sky’s the limit for utilizing the higher ends of the electromagnetic (EM) spectrum.
Meeting this demand requires products capable of capitalizing on the millimeter wave (MMW) bands which presently cover the frequencies between 30 GHz to 500 GHz. However, these higher frequencies present a significant problem that design engineers must address: that of standing waves. Without control, these unwanted waves can attenuate power output, distort the digital information on the carrier and, in extreme cases, damage internal components.
To counteract the problem of standing waves at lower microwave frequencies, engineers rely on Faraday rotation isolators – more commonly referred to simply as isolators. At their very basic level, an isolator is a two-port, input and output, component that allows EM signals to pass in one direction but absorbs them in the opposite direction. However, traditional isolators fall short at the higher frequencies required for next-gen wireless applications.
A big part of the problem is that the first isolators were designed more than a half century ago, with very few modifications since the original concept. With recent advancements, however, companies at the cutting edge of MMW technologies are gaining the ability to launch products that operate optimally at stratospheric frequencies.
“The new series of waveguide isolators have been a key enabling technology for VDI, and a large advance from what was previously available,” says Jeffrey Hesler, PhD, CTO of Virginia Diodes, Inc.
Who is talking about you?
Here is a simple way to get started with a B2B electronics public relations campaign: have your customers “do the talking for you.” Have them talk about all of the problems they faced, what they tried that did not work, and how you were able to solve those problems for them.
Then, turn that into a story and get it into the hands of as many potential customers as you can through stories in trade publications, social media, views on your website, via email, etc.
This word-of-mouth approach is the biggest single differentiator a company can deploy.
The Power of
SEO + B2B Electronics PR
Nearly all research into a brand, product, or service begins with an online search. So, it is important to know that when it comes to effectively leveraging SEO, optimizing keywords on your website is no longer enough.
SEO is more than just driving traffic to your site. A well-thought-out SEO strategy should leverage a combination of digital PR articles, engaging social media posts, and compelling content marketing pieces. This will improve your brand’s reputation and increase brand awareness, which is the key driver in attracting quality prospects.
Perception is reality
96% of B2Bs believe the perception of their company can positively or negatively impact revenue. Yet less than half of those companies make any significant attempt to control that perception.
That’s a real problem because once a potential customer adopts a perception of your company, it is very difficult to change.
The question becomes, how do you create a positive association in the minds of your target audience.
This is where we can help. Set up a meeting today to see if your business would be a match for what we offer. https://www.rankinpr.com/contact-rankin-pr/
B2B Electronics PR Delivers 3rd-Party Validation
While boasting that you’re “the greatest of all time” worked for Muhammad Ali, it’s not a great approach to take for your brand.
Instead, you should let others do the talking for you.
The best approach we have found for this is to create stories with your happy customers as the main characters. They had a problem, they struggled to find someone to solve it, then they met you.
We create articles like this and are able to weave in your key messaging points, differentiators, and value proposition without the chest pounding.
We then get that story published in top-tier trade publications. So, essentially you get the same result as Ali, and people will start realizing just how great you are.
- Muhammad Ali
Why do your potential customers care?
One of the most difficult things to do for a business that sells B2B is to create content that is informative rather than self-promotional. So, how do you break through the clutter of today’s fast-paced, low attention span, over-saturated marketplace where your potential customers are exposed to around 5,000 advertisements per day?
The answer is to deliver that message in the form of valuable content. What better way to do that than have your customers do the talking for you? People are much more likely to trust what others say about you.
So, take your customer’s stories about their experience working with you and create feature articles. Then get those distributed to as many potential customers as possible. The best way to do that is through target press outreach. This type of content not only creates an increased demand for your business; but shortens sales cycles by educating prospects.
A few things to keep in mind when creating content are:
- What do your prospects really care about? Hint: it’s not you or your products (at least not yet)
- Why should your potential customers care about your solutions?
5 easy ways B2B electronics PR builds your brand:
- Determine how you want people to see you
- Define your audience (as well as the tone and level of detail needed to speak to them)
- Differentiate yourself from your competition
- Focus on benefits when telling your brand story to customers
- Distribute that story in quantity to trade publications (print and online) that target your audience. As a bonus, also deliver them via all digital channels, e.g, social media, website, email, etc.