Industrial and Technology

B2B PR

Nothing sticks in your head like a
GREAT STORY!
Let us tell yours.

Watch a quick explainer video about what makes Rankin PR different

Who We Are

A digital marketing agency that grows demand for your business

Our Mission

Deliver the biggest bang for your marketing buck.

What We Do

Write feature articles that publish 40-80 times per year.

Writing Feature Articles

Distribute stories about how you successfully solved your customers problems.
Include word-of-mouth testimonials directly from your customers.

Building Brand Awareness

Build brand loyalty, credibility and trust by distributing consistent, valuable content.
Create audience-centric messaging that connects with more potential customers.

Shortening Sales Cycles

Move your potential customers further down the sales funnel with content that educates.
Solve industry problems, guide buying decisions and influence change.

Creating Content

Connect with your target audience by creating disruptive, educational insight. Convey your value proposition, your key differentiators and control the message.

Publishing in Volume

Reach millions of potential customers each month with articles in top trade publications.
Build relationships that effectively increase brand awareness, lead generation and sales.

Generating Leads

Solve customer problems and build lasting relationships.
Nurture and convert prospective business buyers into qualified leads that drive sales.

Generating the Right
B2B PR Content is Pivotal

Your content has to be about your potential customer. Teaching them how to solve a problem, presenting the benefits of your product and not the features, helping them reach an informed buying decision, and most importantly, making them take action. We write feature articles that get published in high-authority publications 40-80 times per year.

Produce 5-10 million impressions per year with your target audience

b2b pr

INSIGHTFUL - EDUCATIONAL - DISRUPTIVE

PR That Delivers Measurable Results

Your target audience is looking for insightful, educational, and disruptive information. Your focus should be consistently generating this type of content, and getting into the right hands.

Did you know that 92% of the engineers, and other decision makers, report reading trade publications?

97% of those say they make purchasing decisions based on what they read.

Making feature articles that appear in trade publications a fundamental component to any marketing and communications strategy.

Why Choose Rankin PR?

Sales is a numbers game. Therefore, in order to generate sales, you need a certain number of leads. Moreover, in order to generate leads, you need impressions.

We generate about 2 million impressions per year for our clients.

Generating this amount of impressions in advertising would cost between $750k and $1million dollars per year.

The key to sales is being “Top of Mind” at the time of purchase

PR creates that consistent presence with your target markets.

Most companies send out 3-5 RFQs.

If you are always top of mind, then when it is time to send out the RFQ, you make the short list.

Time kills all deals and the longer it takes to close a sale the more money is lost.

Our articles give you the ability to layout your full value proposition, your differentiators and include third party validation.

Assisting your prospects from step-1 of the sales process to much further down the sales funnel.

This is huge because, with all the information that people need at their fingertips, most of the decisions are made before ever talking to a sales person.

If people like you, they will talk to you. But if they trust you they will buy from you. — Zig Ziglar

Name recognition isn’t enough. Your customers must trust your integrity and expertise to provide a solution to their problem.

Writing feature articles about your success stories – that include your customers doing the talking – are incredibly effective at conveying credibility. 

In addition, thought leadership pieces, tips, safety stories help establish you as experts.

You get personal one-on-one service from the entire team with everyone form the top down 100% accessible to you at any time.

We become part of your marketing team giving you back valuable time to focus on what you do best, run your business, grow sales, develop great products and/or services.

M+
Impressions Generated
Happy Clients
K+
Articles Published
Rankin PR Case Study
content is king
The Missing Link to Successful Marketing