For years, B2B companies have treated online visibility as a search issue. If the company ranks well and shows up when buyers research a technical issue, the assumption is that online visibility is working. To get there, companies have often focused on posting helpful content, earning backlinks, and improving the website signals that support search […]
The Hidden AI Search Problem Confronting B2B Companies Read More »
Over the past year, the conversation with B2B companies has shifted in a noticeable way. It used to start with rankings. Where do we show up? Why aren’t we on page one? How do we get ahead of competitors in search? Now it starts with something different: “We’re showing up in search engines like Google,
AEO vs. SEO: Why B2B Companies Rely on PR to Show Up in AI Answers Read More »
“AI Source Trade Publications and Industry Sites 86% of the Time, Generic Sites like Reddit Just 16%.” [Data Study] AI is rapidly rewriting how B2B companies get found, evaluated, and selected. Search behavior is shifting toward AI-generated answers, zero-click queries are climbing, and buyers now gather most of their information long before they ever talk
AI is Making Industry Trade Publications the Most Influential Voice in B2B Search Read More »