B2B Marketing Tips

Customer feedback is one of the most reliable sources of insight into your business. It unveils strengths and weaknesses, as well as potential areas that may require fixes. It’s a window into the intricate dynamics between B2B enterprises and your clientele. Whether you’re an aerospace giant or a tech startup, customer feedback should be the …

5 Ways Customer Feedback Boosts B2B Growth & Pro Tips for Collecting Feedback Read More »

You’ve likely heard the saying, “You never get a second chance to make a first impression.” In 2023’s B2B digital landscape, that’s never been truer. Your clients are now completing up to 90% of the buying cycle before ever reaching out to you or your team. This means you need a really strong first impression …

Value Proposition & Differentiation: 6 Ways to Stand Out from Your Competitors for Your B2B Business Read More »

For technology CEOs and business owners, B2B Tech PR isn’t just a choice; it’s a transformative decision. It grants you the ability to get in front of a greater number of potential customers and influence their perception of you. By generating an abundance of media coverage, B2B PR also delivers credibility and builds a positive …

Elevating Your B2B Tech Company Through B2B PR: A CEO’s Guide Read More »

With more than 46 million decision-makers, LinkedIn provides a huge opportunity for your company to demonstrate its expertise, build credibility, and increase brand awareness. Not only is it the most trusted social network but it’s effective, low-cost, and accessible. With only 1% of users creating original content (not simply liking and sharing others’ posts), B2Bs …

Best Practices for B2Bs on LinkedIn Read More »

As a business that sells to other businesses, you are probably already aware of just how critical it is to get the most out of your marketing budget. At the end of the day, you have to be able to justify your spend. This is why B2B demand generation is increasingly being utilized to amplify …

B2B Demand Gen: Ways to Optimize Your Demand Gen Budget Read More »

When it comes to marketing your B2B, it can be easy to forget that your buyer is still a consumer, and the question you need to be asking is “What attracts a consumer?” Well, that is likely to include a mixture of price, quality, availability, safety, length of warranty, product benefits, etc. It is your …

B2B Brand Building; Tips to Grow Revenue Read More »

When it comes to B2B marketing there are really only two options. Traditional outbound marketing (trade shows, emails, advertising, and cold calling) and inbound marketing (news articles, social media posts, videos, and blog posts).  Today, most people are tired of all those pushy outbound sales approaches and avoid them at all costs. Which is not …

Inbound Marketing vs Outbound for B2B Growth Read More »

If you’re looking for ways to grow your industrial or B2B technology company, B2B publicity is a great place to start. B2B companies are increasingly looking at feature stories published within trade publications as a way to generate a pipeline of leads. The reason is simple. Sales, in many ways, is a numbers game, and …

Maximizing B2B Lead Generation with PR: A Step-by-Step Guide for CEOs Read More »

Content drives engagement. From organic search traffic to social shares, content has become an integral piece of the communications puzzle. For B2Bs looking to establish themselves as a trusted brand and industry leader, creating content that is educational, insightful, and sometimes disruptive will set you apart. Sounds easy enough, but according to a report from …

How to Create Better Content  Read More »

The one constant in life is change. Few things have changed more in recent memory than how B2B companies drive new business. Many of the approaches used five (or even three) years ago simply no longer work: marketing emails, trade shows, advertising, press releases, etc. Therefore, B2B companies looking to get ahead in 2023 may …

The New Rules of B2B Public Relations  Read More »

Developing great content is one of the most important aspects of any successful online marketing strategy. However, it can also be one of the most challenging and time-consuming, especially for business-to-business (B2B) operations. Yet, it is totally worth the effort. In fact, B2B buyers report spending more than 70% of the decision-making process using content …

Content Marketing Challenges: 5 Tips for B2Bs Read More »

If you are a B2B, you need to be creating content for social media on a regular basis. Social media for B2Bs does not have to be daily, but it needs to be consistent, it needs to be engaging, and it needs to be focused on your target audience. Here is the bottom line: when …

Social Media for B2Bs: Let’s Get Started Read More »

The first step to effective brand reputation management is recognizing that your reputation is really just a matter of perception. Thus, defining how potential customers perceive your brand, to a large degree, is in your control. You just need to determine some key factors, such as: does your target audience know who you are; do …

Brand Reputation Management: 3 Keys to Success Read More »

Marketing is a lot like the stock market. When you believe the future is bright, then there is an urgency to increase your investment in order to see a greater return. The problem is, people often wait too long to pull the trigger and end up missing out on the bulk of those opportunities. Whether …

Marketing During a Slowdown; Buy Low and Sell High Read More »

You offer a great product and there are things you do better than anyone else. So, why aren’t you selling more? It’s simple: your brand probably lacks awareness. If all it took to make your business grow was to make a better product, then you’d be set. However, that is just not the way it …

Brand Awareness Research | Master Your B2B Operations Read More »

Trade shows are gone! So, how do you reach your customers now? According to a report from Thomas Industrial Network, 87% of trade shows have been canceled or postponed since the start of the pandemic, while others have gone virtual (we will discuss this more later in the article). This has disrupted more than 2/3rds …

B2B Marketing Plan: Replacing Trade Shows for Better ROI Read More »

“If people like you they’ll listen to you, but if they trust you, they’ll do business with you.” Zig Ziglar Sales Guru Zig Ziglar, the famous sales guru, made this popular quote decades ago. However, its significance seems to be more relevant than ever. Today, people report being much more likely to buy from brands …

Building Brand Trust: Earning it is the Only Solution Read More »

The need for thought leadership content is becoming increasingly important to businesses. This is due in part to the fact that it creates credibility and trust with a target audience. It can also open doors to new opportunities. The process of developing thought leadership material is not overly complicated and is well worth the investment …

Thought Leadership Content: Top Industry Hacks Read More »