The one constant in life is change. Few things have changed more in recent memory than how B2B companies drive new business. Many of the approaches used five (or even three) years ago simply no longer work: marketing emails, trade shows, advertising, press releases, etc. Therefore, B2B companies looking to get ahead in 2023 may …
Developing great content is one of the most important aspects of any successful online marketing strategy. However, it can also be one of the most challenging and time-consuming, especially for business-to-business (B2B) operations. Yet, it is totally worth the effort. In fact, B2B buyers report spending more than 70% of the decision-making process using content …
If you are a B2B, you need to be creating content for social media on a regular basis. Social media for B2Bs does not have to be daily, but it needs to be consistent, it needs to be engaging, and it needs to be focused on your target audience. Here is the bottom line: when …
The first step to effective brand reputation management is recognizing that your reputation is really just a matter of perception. Thus, defining how potential customers perceive your brand, to a large degree, is in your control. You just need to determine some key factors, such as: does your target audience know who you are; do …
Marketing is a lot like the stock market. When you believe the future is bright, then there is an urgency to increase your investment in order to see a greater return. The problem is, people often wait too long to pull the trigger and end up missing out on the bulk of those opportunities. With …