B2B Marketing Tips

Cutting Marketing When Business Slows

Marketing Budgets: Strategic Decisions for the Good Times and the Bad

Who’s on the chopping block? In business when times are tough, or even during an economic downturn, companies often look for areas they can trim from the budget. One of the departments where leaders often strike first is marketing. This may seem like a logical choice because most businesses can still deliver their offerings while

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Earned Media

Earned Media: What is it, Why You Need it, and How to Get Value Out of It

For a business to grow, it needs to increase three things. First, it needs to increase awareness. Potential customers need to know the business exists and, just as importantly, remember it when making a purchasing decision. Second, the company needs to educate the target audience about why it is the best possible solution and superior

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