You offer a great product and there are things you do better than anyone else. So, why aren’t you selling more? It’s simple: your brand probably lacks awareness. If all it took to make your business grow was to make a better product, then you’d be set. However, that is just not the way it …
Brand Awareness Research | Master Your B2B Operations Read More »
Trade shows are gone! So, how do you reach your customers now? According to a report from Thomas Industrial Network, 87% of trade shows have been canceled or postponed since the start of the pandemic, while others have gone virtual (we will discuss this more later in the article). This has disrupted more than 2/3rds …
B2B Marketing Plan: Replacing Trade Shows for Better ROI Read More »
“If people like you they’ll listen to you, but if they trust you, they’ll do business with you.” Zig Ziggler Sales Guru Zig Ziglar, the famous sales guru, made this popular quote decades ago. However, its significance seems to be more relevant than ever. Today, people report being much more likely to buy from brands …
Building Brand Trust: Earning it is the Only Solution Read More »
The need for thought leadership content is becoming increasingly important to businesses. This is due in part to the fact that it creates credibility and trust with a target audience. It can also open doors to new opportunities. The process of developing thought leadership material is not overly complicated and is well worth the investment …
Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, the marketing budget is one of the first areas where leaders go to cut back. Unfortunately, for those that start down this path, it can be a …
Digital Marketing on a Budget | What to Prioritize Read More »