Marketing during COVID-19, like everything else during these strange times, is not going to be easy. However, as Teddy Roosevelt once said: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.” It is never a bad time for good PR. However, in light of the daunting challenges currently …
For any B2B business to grow, it needs to increase exposure, brand awareness and credibility. To do this, it is critical to understand the pros, cons and the options available to you today. Breaking up the content you create and distribute into three basic categories of earned, paid and owned media can help ensure you …
Earned Media: What It is, Why You Need it and How to Get Value Out of It Read More »
It’s no secret that when it comes to Google, you’d like your website to be at the top of the page looking down at your competition. The question is, how do you get there? The answer may surprise you. Most companies are solely focused on digital marketing strategies that fix what is on their website …