PR Advice

In the dynamic realm of industrial business, maintaining a competitive edge and fostering sustainable growth can be a challenge. One often overlooked but essential component for success is PR. Amid the machinery, supply chains, and technical complexities involved in running an industrial business, you may not have the time to truly focus on PR. That’s …

Industrial Businesses Benefit from Working with Industrial PR Agencies Read More »

When it comes to the B2B world, buyers are quite sophisticated. When they are researching solutions, they know the difference between an advertisement and a trade publication story. An ad (also referred to as paid media) is a paid announcement for a product and/or company. So, while that makes it at least somewhat biased, it …

The Power of Earned Media: Building Brand Trust and Credibility Read More »

The next generation of B2B PR is here. It seemed just like yesterday when ChatGPT was introduced. Now, there is a new AI or advanced automation solution popping up weekly. This has tech giants like Amazon and Google racing to catch up. We have to admit, it can be challenging to stay on top of …

B2B PR Trends Shaping the Industry Today Read More »

Public relations (PR) and search engine optimization (SEO) go together like tacos & Tuesdays, peanut butter and chocolate, Sundays and football… Yes, they are great on their own, but they’re just better together. That’s because PR and SEO produce a combined effect greater than the sum of their separate parts. Think about it like this: …

The Synergy of B2B PR and SEO Read More »

For any B2B business to grow, it needs to increase exposure, brand awareness and credibility. To do this, it is critical to understand the pros, cons and the options available to you today. Breaking up the content you create and distribute into three basic categories of earned, paid and owned media can help ensure you …

Earned Media: What It is, Why You Need it and How to Get Value Out of It Read More »

It’s no secret that when it comes to Google, you’d like your website to be at the top of the page looking down at your competition. The question is, how do you get there? The answer may surprise you. Most companies are solely focused on digital marketing strategies that fix what is on their website …

PR Backlinks: How PR can help with SEO Read More »