B2B sales is a process. You have to take prospects from the initial moment of awareness to becoming a credible and trusted partner. Awareness marks the beginning of the sales process – people can’t buy from you if they don’t know you exist. Unfortunately, in most cases simply being known isn’t enough to close a […]
Transform Your Business with Audience Education: Why It’s Essential Read More »
Advanced manufacturing is not new, but its impacts are still yet to be fully realized. From additive and subtractive manufacturing to software simulation and decentralized production, the transition to digital manufacturing will revolutionize the way goods are produced. In fact, according to Forbes, advanced manufacturing – with its design freedom and cost-effective solutions – is a
Imagine this: instead of being just another face in the crowd, you are perceived as the go-to authority in your field. The one that everyone turns to for insight, guidance, and innovation. You are well known for having a complete grasp of the current environment as well as the coming trends and their impending impact
Educate, Influence, and Lead: Why Thought Leadership Matters to B2Bs Read More »
Your marketing content should not exist in a silo. For maximum efficiency and effectiveness, all your marketing content must work together to build out a marketing ecosystem where potential customers can feed and grow off your data. The goal for any business should be to raise awareness, educate prospects, and build the trust and credibility
Marketing Ecosystem: How B2Bs Can Use PR Content as a Building Block to New Business Read More »
Cybercrime now costs an estimated $10 trillion per year. Cybersecurity is no longer just an IT problem; it’s a concern that should be reverberating throughout all levels of an organization and its external stakeholders. As cyberattacks increase, so too does the responsibility of cybersecurity companies to not only develop cutting-edge solutions, but to effectively educate
Cybersecurity Public Relations: Bridging the Information Gap Read More »
The B2B buyer journey is typically neither quick nor easy. Decision makers painstakingly weigh their options. Considerations such as cost, quality, and long-term impact on business goals must be analyzed. Buy-in from numerous parties and departments is often required. At each stage, prospects have different wants and needs. Addressing them effectively can make or break
PR Content: Impacting Every Stage Of The B2B Decision-Making Process Read More »
One of the most critical industries in the world is the energy sector. Powering homes, transportation, businesses, and technology is essential for the functioning of modern societies and economies. There is not much that humans can do these days that is not dependent on energy. So, whether that energy comes from more traditional means or
Energy Public Relations: Fueling Growth, Energizing Innovation Read More »
Whether it’s becoming the cream of the crop or the apple of your industry’s eye, it takes time and effort to create a buzz around a brand. However, the true measure of your business’s success doesn’t just lie in the buzz; it lies in the ability to translate that interest into tangible sales opportunities. So,
How to Leverage PR Effectively: Turning that PR Buzz into Big Business Read More »
Manufacturers are facing a number of pressing issues: a lack of skilled labor, supply chain disruptions, and worker safety is always of critical concern. However, that’s just skimming the surface; technology issues abound like automation, robotics, AI as well as IT and OT cybersecurity. So, when it comes time to worry about driving up demand
Manufacturing Public Relations: Beyond the Factory Floor Read More »
Innovation and technological advancements continue to propel the aerospace industry to new heights. To capitalize on this potential, however, it has become increasingly important that aerospace companies within this highly competitive, regulated, and lucrative industry continue to promote those achievements. Just as manufacturers of the world’s most advanced jets and airplanes rely on a small
Aerospace PR & Marketing: The Sky’s the Limit Read More »
You’re at a trade show. Forget that you spent an entire day traveling to your destination. Then another day setting up your booth. Now, you are finally at the show. You’re shaking hands and meeting the masses. People are approaching your table and watching your demos. Some are even actively engaging with you on what
B2B Marketing Plan: Trade Shows vs. Trade Publications Read More »
Who Needs PR? Every business, big and small, can benefit from public relations services. The ability to generate positive news about your products and services is only going to help build brand awareness and credibility. However, today, good PR is going beyond just protecting, enhancing, and building a company’s reputation through the media. Instead, PR
B2B Content PR Trending in 2024 Read More »
Who’s on the chopping block? In business when times are tough, or even during an economic downturn, companies often look for areas they can trim from the budget. One of the departments where leaders often strike first is marketing. This may seem like a logical choice because most businesses can still deliver their offerings while
Marketing Budgets: Strategic Decisions for the Good Times and the Bad Read More »
When it comes to marketing, you always want to generate more with less. Why try to duplicate efforts if you can get a 2-for-1 or better yet a 10-1? There are very few strategies that deliver better than generating PR articles in trade publications. These articles are consumed by hundreds of thousands of your potential
PR Articles: 12+ Ways to Maximize Published Content Read More »
When it comes to public relations, there are a few tactics that an agency can utilize to promote your business. There’s the standard press release and the pitch – where an attempt is made to get the media to write a story about your company. Both can be effective ways to communicate with your target
Feature Articles: Create Demand for Your Solutions Read More »
For a business to grow, it needs to increase three things. First, it needs to increase awareness. Potential customers need to know the business exists and, just as importantly, remember it when making a purchasing decision. Second, the company needs to educate the target audience about why it is the best possible solution and superior
Earned Media: What is it, Why You Need it, and How to Get Value Out of It Read More »
It’s no secret that when it comes to a search engine results page (SERP), like Google and Bing, you’d like your website to be at the top of the page looking down at your competition. The question is: how do you get there? The answer may surprise you. It’s through the utilization of public relations
PR Backlinks: How PR can help with SEO Read More »
“The public is the only critic whose opinion is worth anything at all.” – Mark Twain As a master storyteller, Mark Twain knew a thing or two about public relations. He recognized that a good story is the key to truly connecting with and relating to audiences. And perhaps no other business tactic offers a
PR Stories: The Biggest Bang for Marketing Buck Read More »