For CEOs, it can be frustrating to see your competitors receiving more media recognition than you. I have spoken with a number of CEOs who were outperforming their peers in sales, revenue, and just about every metric you could think of only to see those other companies’ CEOs getting more attention in the press. This …
It is not that complicated. You have a B2B technology, manufacturing, or industrial company, and you are trying to grow. Who isn’t? For a lot of companies, the largest barrier blocking you from maximizing your B2B potential is a lack of new prospects. So, your first goal is to increase the number of times your …
Maximizing B2B Potential: The Secrets to Sustainable Growth Read More »
What your customers say about you matters. Think about it… How often do you use reviews before buying something? According to a report from the e-commerce marketplace platform Vendasta, 88% of consumers say reviews – like those on Google, Yelp, and Amazon – influence their purchasing decisions. For B2Bs, there is not always a Google …
The ability to link B2B public relations effectiveness to hard data is becoming increasingly important. While PR has long been seen as a critical component of a company’s growth, the question for business leaders is how do you measure that? This is especially true when the time comes to allocate funds to ensure future growth. …
When it comes to marketing, business-to-business (B2B) and business-to-consumer (B2C) are attempting to do the same thing: capture someone’s attention. However, because the audiences for these two groups are so distinct, each requires a very different approach. So, what is the difference between B2C vs. B2B marketing and why would a B2B company need to …
B2C vs. B2B Marketing: What’s the Difference and Why B2Bs Need B2B Agencies Read More »