Public Relations Tips

12 Ways Feature Articles Provide Residual Value

PR Articles: 12 Ways to Maximize Published Content

When it comes to marketing, you always want to generate the biggest bang for the buck. Thus, there are very few strategies that deliver better than generating PR articles in trade publications. These articles are consumed by hundreds of thousands of potential customers upon first run. However, one of the greatest advantages B2B companies can …

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B2B PR

B2B PR Trends; Feature Articles Keep You Top-of-Mind

Who needs PR? Every business, big or small, can benefit from PR. The ability to generate positive news about your products and services is only going to help build brand awareness and credibility. B2B PR goes beyond just protecting, enhancing and building a company’s reputation through the media. It can also generate leads, shorten sales …

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Public Relations

What is Public Relations and Do You Need it?

Public Relations (PR) is a form of marketing communications that disseminates information between a company, organization or individual, and a targeted audience (often the general public). PR information is typically written in either a short news release or a longer feature article about a topic of interest. This information and accompanying artwork is then delivered …

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