Public Relations Tips

Brand Awareness Fuels Growth

The Hidden Costs of Invisibility: Why Brand Awareness is the Fuel for B2B Revenue Growth

Now more than ever before, the success of B2Bs doesn’t just hinge on offering top-notch products and services. Today, success relies upon building awareness, credibility, and demand for your products and services. Here is a simple fact, you can have the greatest products in the world but if people do not know you exist, you […]

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Mastering the Modern Press Release

Mastering the Modern Press Release to Amplify Your Brand Narrative

Since the emergence of public relations, press releases have been a staple in the arsenal of PR professionals, serving as a fundamental communication tool. However, in today’s fiercely competitive media landscape, you might wonder: Do press releases still maintain their effectiveness in promoting brand messages and generating earned media? The resounding answer is yes. In

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B2C vs. B2B Marketing | What’s the Difference?

B2C vs. B2B Marketing: What’s the Difference and Why B2Bs Need B2B Agencies

When it comes to marketing, business-to-business (B2B) and business-to-consumer (B2C) are attempting to do the same thing: capture someone’s attention. However, because the audiences for these two groups are so distinct, each requires a very different approach. So, what is the difference between B2C vs. B2B marketing and why would a B2B company need to

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B2B Content Marketing Strategy Converts into ROI

How a Better B2B Content Marketing Strategy Converts into ROI

B2B content marketing is booming. The spike in content marketing confirms that more B2B companies invest a lot of resources in developing successful content marketing strategies. Whether you are targeting businesses or individual consumers, one point remains the same – content marketing strategy matters. Let’s face it, we are all tired of being pitched at,

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Public Relations Tips

Public Relations Tips That Make a Huge and Immediate Impact

Whether you are a small business owner, a startup, or a well-established company it is important to regularly evaluate what is working and what needs improvement. From a marketing and communications standpoint, this is particularly time-sensitive because what worked just two years ago may now be a muddled mess. Trade shows, advertising, and email campaigns

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