Public Relations Tips

B2C vs. B2B Marketing | What’s the Difference?

B2C vs. B2B Marketing: What’s the Difference and Why B2Bs Need B2B Agencies

When it comes to marketing, business-to-business (B2B) and business-to-consumer (B2C) are attempting to do the same thing: capture someone’s attention. However, because the audiences for these two groups are so distinct, each requires a very different approach. So, what is the difference between B2C vs. B2B marketing and why would a B2B company need to …

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B2B Content Marketing Strategy Converts into ROI

How a Better B2B Content Marketing Strategy Converts into ROI

B2B content marketing is booming. The spike in content marketing confirms that more B2B companies invest a lot of resources in developing successful content marketing strategies. Whether you are targeting businesses or individual consumers, one point remains the same – content marketing strategy matters. Let’s face it, we are all tired of being pitched at, …

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