Public Relations Tips

Industrial and technology leaders should not expect instant market recognition, but they should expect clear evidence that their PR investment is producing progress. When a company commits a significant portion of its marketing budget to public relations, leadership inevitably asks: How long will it take to see results? The answer should not be vague. PR […]

B2B buying has changed in ways that most companies still underestimate. Today’s buyer is far more informed, skeptical, and self-directed than they were even a few years ago. According to Forrester’s SiriusDecisions research, approximately 70% of the B2B buying journey now occurs before anyone ever speaks with a salesperson. For some B2B sectors, that number

If you search for the “best PR agencies,” you will likely find long lists filled with consumer-focused firms. They are great at promoting restaurants, fashion brands, or entertainment companies, but they rarely understand the complex challenges faced by B2B companies in manufacturing, technology, energy, and industrial markets. Even advanced AI tools like ChatGPT struggle to

PR plays a pivotal role in shaping potential customers’ perceptions and decisions. In B2B markets, purchasing decisions are rarely impulsive; they involve careful consideration, comparisons, and consensus-building among multiple stakeholders. By leveraging PR tactics like thought leadership content and strategic messaging, companies can influence these decision-making processes in their favor. Thought leadership is one of

Understanding your B2B customer needs is more than just a strategic advantage; it’s essential for sustainable growth. For decision-makers – executives, business owners, and CMOs – aligning products and services with the real market needs is the cornerstone of creating relevant, value-driven solutions that differentiate your company and drive growth. This comprehensive blueprint explores the

There has been a shift in the B2B buying process. 84% of deals are now won, or lost, before a B2B provider is even aware they exist, according to a recently released report from 6sense. The report goes on to say that by the time a buyer contacts a potential vendor, 78% have already finalized

You know the strength of your business. You know your team has talent, and your product has staying power. Everything is aligned to make your business successful; you just have to get the word out there. The trouble is, everyone’s shouting from the rooftops about their products which makes for a pretty noisy marketplace. So

Since the emergence of public relations, press releases have been a staple in the arsenal of PR professionals, serving as a fundamental communication tool. However, in today’s fiercely competitive media landscape, you might wonder: Do press releases still maintain their effectiveness in promoting brand messages and generating earned media? The resounding answer is yes. In

For CEOs, it can be frustrating to see your competitors receiving more media recognition than you. I have spoken with a number of CEOs who were outperforming their peers in sales, revenue, and just about every metric you could think of only to see those other companies’ CEOs getting more attention in the press. This

It is not that complicated. You have a B2B technology, manufacturing, or industrial company, and you are trying to grow. Who isn’t? For a lot of companies, the largest barrier blocking you from maximizing your B2B potential is a lack of new prospects. So, your first goal is to increase the number of times your

What your customers say about you matters. Think about it… How often do you use reviews before buying something? According to a report from the e-commerce marketplace platform Vendasta, 88% of consumers say reviews – like those on Google, Yelp, and Amazon – influence their purchasing decisions. For B2Bs, there is not always a Google

The ability to link B2B public relations effectiveness to hard data is becoming increasingly important. While PR has long been seen as a critical component of a company’s growth, the question for business leaders is how do you measure that? This is especially true when the time comes to allocate funds to ensure future growth.

When it comes to marketing, business-to-business (B2B) and business-to-consumer (B2C) are attempting to do the same thing: capture someone’s attention. However, because the audiences for these two groups are so distinct, each requires a very different approach. So, what is the difference between B2C vs. B2B marketing and why would a B2B company need to

B2B content marketing is booming. The spike in content marketing confirms that more B2B companies invest a lot of resources in developing successful content marketing strategies. Whether you are targeting businesses or individual consumers, one point remains the same – content marketing strategy matters. Let’s face it, we are all tired of being pitched at,

For B2Bs, public relations (PR) is the most efficient and cost-effective way to grow demand for your business. However, at the same time, it is also underutilized and often misunderstood. In fact, many people mistakenly think the abbreviation PR stands for press release; for example, they may say “we need to send out a PR

Unfortunately, there are a lot of PR agencies out there that give public relations a bad name. We hear from people all the time who have had at least one bad run-in with a PR agency. Typically, the story gets summed up like this, “they failed to deliver what they promised.” Other times, the complaint