Credibility is the bedrock of any successful business relationship. People either believe in you, your products and your company or the sale is unlikely to close. The word credibility originates from the Latin word “credo” which means “I believe.” So, what can you do to increase your perceived credibility in the eyes of your prospects? […]
“Publicity is absolutely critical. PR stories are infinitely more effective than a front page ad.” -Sir Richard Branson, CEO of Virgin. The key to marketing is credibility. PR stories is more believable than advertising. Therefore, it is much more likely to deliver the trustworthiness you business needs to attract new business. PR Stories vs.
Public Relations (PR) is a form of marketing communications that disseminates information between a company, organization or individual, and a targeted audience (often the general public). PR information is typically written in either a short news release or a longer feature article about a topic of interest. This information and accompanying artwork is then delivered to