Understanding PR

PR Stories: The Biggest Bang for Marketing Buck

“Publicity is absolutely critical. PR stories are infinitely more effective than a front page ad.” -Sir Richard Branson, CEO of Virgin. The key to marketing is credibility. PR stories is more believable than advertising. Therefore, it is much more likely to deliver the trustworthiness you business needs to attract new business. PR Stories vs. Advertisements …

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Why is Public Relations Important?

Public Relations Tips, Understanding PR

Public Relations (PR) is a form of marketing communications that disseminates information between a company, organization or individual, and a targeted audience (often the general public). PR information is typically written in either a short news release or a longer feature article about a topic of interest. This information and accompanying artwork is then delivered to …

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