Understanding PR Archives

What Does B2B PR Cost in 2026? What Industrial and Tech Companies Should Expect

For business leaders comparing PR agencies, the monthly fee matters. What the agency is expected to deliver matters far more. A business leader comparing PR proposals may receive dramatically different prices for services that all appear to be called public relations. One agency may charge $6,000 per month. Another may propose $15,000. Another firm may […]

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A Practical Guide to Helping B2B Prospects Find You, Trust You, and Choose You

B2B Marketing Tips, Understanding PR

Many B2B companies believe they have a marketing problem when, in reality, they have an awareness problem. Their ideal customers simply do not know they exist. These companies may have best-in-class products, engineering breakthroughs, impressive customer results, or decades of experience, but none of it matters if too few people ever hear about them. Even

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The Power of Positive Press Coverage for B2Bs

Understanding PR

Credibility is the bedrock of any successful business relationship. People either believe in you, your products and your company or the sale is unlikely to close. The word credibility originates from the Latin word “credo” which means “I believe.” So, what can you do to increase your perceived credibility in the eyes of your prospects?

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Earned Media: What is it, Why You Need it, and How to Get Value Out of It

B2B Marketing Tips, PR Advice, PR and Marketing, Understanding PR

For a business to grow, it needs to increase three things. First, it needs to increase awareness. Potential customers need to know the business exists and, just as importantly, remember it when making a purchasing decision. Second, the company needs to educate the target audience about why it is the best possible solution and superior

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PR Stories: The Biggest Bang for Marketing Buck

B2B Marketing Tips, B2B Sales, PR and Marketing, Understanding PR

“The public is the only critic whose opinion is worth anything at all.” – Mark Twain As a master storyteller, Mark Twain knew a thing or two about public relations. He recognized that a good story is the key to truly connecting with and relating to audiences. And perhaps no other business tactic offers a

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Why is Public Relations Important?

Public Relations Tips, Understanding PR

When it comes to public relations, there are often a lot of misconceptions about exactly what PR agencies do. Many people think about TV and movies where someone famous gets caught doing something wrong and what is the first thing they do? Call their PR person to fix it. While this is not entirely untrue,

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