Targeted Content Marketing

Evolve Your Marketing

​Today the phrase ‘Content is King’ is proving to be more accurate than ever before.

With Targeted Content Marketing from Rankin PR, your message is crafted and distributed in the form of valuable content (articles, video, etc.) focused specifically on issues that affect your customers. 

While we can write press releases that pop, what we have found much more effective is writing feature-length articles that are plug-and-play.

These articles are the content that people seek out, not the advertorial junk that others produce and that is almost impossible to read.

We wrap up your messaging in the form of a case study, an industry trend, a safety story, etc.

Editors know us for our ability to deliver high-quality content that appears as though the they wrote it themselves! 

These articles impart industry knowledge to the reader, helping them save money, increase productivity, ease headaches and essentially make life a little easier – therefore the number of readers increases exponentially.

It is marketing that gives back
in the form of education and enlightenment.

When done right, content marketing is a much more captivating way to promote a company and its products at a significantly lower overall cost than many other forms of marketing.​

In addition, these articles become excellent sales and marketing collateral. They can be re-used in email promotions, on social media and websites, within brochures, at trade shows, etc.

Because businesses are always looking for improved ways to communicate, RankinPR will continue to evolve, creating innovative ways to engage with audiences. In doing so, we are creating a significant competitive advantage for our clients.