In the dynamic realm of industrial business, maintaining a competitive edge and fostering sustainable growth can be a challenge. One often overlooked but essential component for success is PR. Amid the machinery, supply chains, and technical complexities involved in running an industrial business, you may not have the time to truly focus on PR. That’s where an industrial PR agency comes in. And just like you wouldn’t chase after a prospect that’s not a part of your industry, you wouldn’t want a PR agency that’s an outsider either.
Partnering with an industrial PR agency that understands the needs of your prospects, can speak their language, and can get your stories in front of the right publications is how successful industrial businesses are driving success and generating a substantial ROI.
What are the unique benefits of an industrial PR agency?
Let’s start with the most obvious benefit of an industrial PR agency: expertise!
Industrial PR agencies are more likely to specialize in your specific sector. They understand the nuances, trends, and challenges unique to your industry. This expertise allows them to create and execute PR strategies tailored to your business, enabling you to stay ahead of the curve.
They can offer strategic storytelling that connects with your ideal customers. One of the primary roles of an industrial B2B PR agency is to craft and amplify your company’s narrative. A public relations agency that is hyper-focused on promoting industrial companies can take your achievements, innovations, and industry contributions and package them into compelling stories that resonate with your target audience. By doing this you can grow awareness, increase credibility, and drive inbound leads.
Industrial PR agencies know how to build trust
The currency of B2B relationships is trust! In order to close a sale in the B2B world, your prospects have to trust you, your company, and your products. Fail at any one of these and the sale is likely doomed.
This is where an industrial PR agency can help by establishing and maintaining your company’s credibility in the industry. They can secure coverage in respected industry publications through feature articles, spotlight your experts as thought leaders, and manage crisis communications effectively, ensuring your company’s reputation remains unscathed.
Industrial PR agencies have established media relationships
Industrial PR agencies have media connections with industry-specific media outlets, editors, and journalists. They can secure valuable coverage, feature articles, and interviews, helping your company stay top-of-mind with your potential customers.
Taking it one step further, by generating this positive press in digital publications, you can also improve your digital marketing. For example, when an article is published in a big industry trade journal, it will contain a backlink to your website. These backlinks are the most valuable tool in increasing your search engine rankings.
Not only that, but trade journals also tend to have a high domain authority. This simply means what they publish is given a higher priority within a given SERP (search engine results page). So, those industry trade publications tend to populate the top 10 for a number of industrial keywords and phrases.
So, now when people are looking for the product you sell, they not only find your website near the top, but they also find “unbiased” news articles that all mention you. That’s hard to beat in today’s digital world.
Become a thought leader
You have valuable insights to share. An industrial PR agency can get your perspective featured in industry publications, speaking opportunities at conferences, expert commentary on trending topics, and even being featured on top industry podcasts. This not only enhances your company’s reputation but also fosters trust in your expertise.
As a senior executive in the industrial sector, you’re likely well-acquainted with the marketing landscape, including the temptation to rely on advertisements for visibility. However, PR feature articles are a strategic alternative that can deliver a more substantial ROI. Here’s how:
Remember earlier, when we mentioned credibility and trust? PR feature articles provide a level of credibility that an ad can’t match. When your company is featured in a respected industry publication, it’s seen as an endorsement by a trusted source. Readers are more likely to trust the information in an article compared to an ad.
Feature articles allow you to convey in-depth information about your products, services, or industry expertise. Unlike ads, which are typically brief, and sales-focused, articles provide the opportunity to educate your target audience, positioning your company as an authority in your field.
PR feature articles get you third-party validation. They showcase that independent journalists or industry experts find your company newsworthy or valuable. This form of validation can go a long way in influencing potential clients’ or partners’ decisions.
Additionally, feature articles have a long-term impact. Unlike advertisements that have a limited lifespan, PR feature articles tend to have a longer shelf life. They can continue to drive traffic and interest over an extended period, providing more value for your investment.
Lastly, they are cost-effective. We all know ads can be costly. With PR feature articles, also referred to as earned media, you don’t pay for ad space; you earn it through the newsworthiness and relevance of your content.
Working with an industrial PR agency, like Rankin PR, guarantees results. And after 10,000 published articles, we still find creative ways to write news stories about industrial companies. Interested in learning more? Contact us.