Link building for SEO: Unlocking Success with Organic PR Backlinks

Link building for SEO

Let’s face it, when we want something, anything, the first thing we do is Google it. That’s why SEO must be a top priority for your business. While there are several ways to boost where your website lands on a Search Engine Results Page (SERP), one stands out as essential for improving your rankings and driving organic traffic: link building for SEO.

So how do you get started on link building? Are there good links and bad links? How does PR generate some of the most powerful DA backlinks for your business? We’ll answer all of those questions for you.

Feel free to skip ahead if you are familiar with link building and want firm strategies you can implement.

Link building, as the name suggests, is the act of generating hyperlinks from other websites that take visitors to your site. While that can be a great source of traffic, the power of the backlink goes much farther.

Here is a geeky example of how Google views a backlink. So, imagine you are at Comic Con and there are superheroes (okay, the actors who portray superheroes) sitting at tables around the room signing autographs and taking pictures with fans. Maybe you are not sure which stars are the most famous, but you have been tasked with making a list starting with the most important people at the top. By simply looking at the number of people in someone’s line, you could get a good idea of who the fans see as the biggest star. That is how Google’s algorithm works. Websites with a lot of “fans” (other web pages) pointing back to them are seen as the bigger stars. In other words, they need to be high on the list.   

So, acquiring backlinks from external websites improves search engine rankings — but not all links are created equal. The quality of those backlinks matters significantly. Relevant links from authoritative sources have what’s referred to as a high domain authority and carry more weight, contribute more positively to your site’s SEO. You want quality and quantity.

For example, a trade publication would have a significantly higher DA than most company websites. This is where PR can generate a huge boost for your SEO efforts. When an article is published in those media sources, it will most often contain a backlink. Even better, this is considered organic link building, so Google is not going to penalize you for it down the road like it has been doing recently for black hat link building tactics.

Without further ado, check out this effective step-by-step strategy for creating a robust external link profile that achieves both:

Step 1: Through engaging articles, infographics, and videos, develop high-quality content that organically attracts links. As mentioned above, your B2B PR agency can also get that content published on high DA websites.

Step 2: Contribute valuable content to reputable websites in your industry through guest blogging. (Always be sure that the content aligns with the host site’s audience and adds genuine value!)

Step 3: Identify broken links on authoritative websites, reach out to the owner, and suggest your content as a replacement.

Step 4: Actively share your content on social media. (And don’t be afraid to encourage sharing and engagement to increase the likelihood of backlinks!)

Step 5: Collaborate with influencers in your niche. They can provide authoritative backlinks and expose your content to a wider audience.

Next, adapt to ever-changing algorithms

Now that you have your steps outlined for creating a link profile, you can implement some proven techniques to refine your strategy and ensure you’re keeping up with the shifting landscape:

Technique 1: Focus on ethical, sustainable link-building practices. (Black-hat SEO is not worth the penalties!)

Technique 2: Diversify your anchor texts to maintain a natural link profile, including branded, generic, and long-tail anchor texts.

Technique 3: Acquire links from local businesses, chambers of commerce, and community websites. Local citations enhance your business’s visibility in local search results.

Technique 4: Monitor competitor backlinks and identify opportunities to acquire similar backlinks that could outperform competitors.

Keep a keen eye on key metrics

Consistently measuring the success of your link-building efforts is crucial, especially in an ever-changing digital terrain. Some essential metrics to monitor include:

  • Domain Authority: Higher DA backlinks typically contribute more positively to SEO
  • Page Authority: Pages with higher authority can significantly impact your SEO efforts.
  • Anchor Text Diversity: Ensuring a natural and diverse distribution of anchor texts and avoiding over-optimization with excessive use of target keywords.
  • Referral Traffic: Monitoring the amount of traffic generated from referral sources. Quality backlinks should contribute to increased referral traffic.

Lastly, tap into the power of B2B PR agencies

Link building is as effective as it is multifaceted and intricate. Recognizing the complexities of effective link building, many businesses turn to specialized services, like B2B PR agencies. They can help provide a streamlined and targeted approach to acquiring high-quality backlinks by:

  • Assessing your existing link profile to identify strengths and weaknesses through comprehensive link audits — then developing a tailored strategy.
  • Engaging in personalized outreach to authoritative websites and cultivating relationships for long-term link-building opportunities.
  • Producing compelling content that aligns with your SEO goals, leveraging PR strategies to promote and attract organic backlinks.
  • Conducting analysis and reporting that provide transparent reports on the effectiveness of your link-building efforts and their impact on SEO.

Link building for SEO remains an indispensable element of any comprehensive digital marketing strategy. The landscape may evolve, algorithms may change, but the fundamental importance of high-quality backlinks for your business’s success doesn’t. Outlining a step-by-step strategy, implementing key techniques, monitoring metrics, and enlisting the help of a B2B PR agency to boost your efforts can unlock the full potential of your online presence.

Rankin PR is happy to help you reach your SEO goals. Get in touch to get started.