Keep this in mind when developing content
If your product is technical in nature, then your content requires a lot of education. This seems easy enough, but often boiling down things that are highly technical into easily digestible content is one of the hardest things a company has to do.
Another key to great content is knowing your audience. Before creating content, take some time to really exam what it is they need, want, and require. Then aim to provide that through educational, insightful or even disruptive content. This means you are not talking a lot about yourself or your company, but instead it should be: What is in it for them?
Furthermore, Google rewards sites that publish high-quality, original content. It’s no secret, quality content generates the most organic search traffic, social shares, and is the backbone of establishing your brand as a thought leader. However, the problem is 2-out-of-3 B2B organizations report struggling to come up with good, consistent content.
Great content has many benefits, it not only makes your website better but also improves your search engine rankings. The higher you rank, the more likely your potential customers will find and come to you. As the demand for quality content continues to grow, the question becomes: where do you go for help?
As a starting point, you can ask us. We’ve been published in over 10K trade journals.