The key to marketing is credibility. PR stories is more believable than advertising. Therefore, it is much more likely to deliver the trustworthiness you business needs to attract new business.
PR Stories vs. Advertisements
PR articles about a product, service or company are 6 times more visible than an ad. They are also 3 times more credible.
The secret is in the messaging
Due to the fact that PR articles appear to be writing from an unbiased journalist, they are more believable and readable. In addition, When you add customer testimonials to those PR articles, it increases credibility by 92%.
Who reads trade publications?
92% of decision makers read trade publications. In addition, 97% of those people say they depend on trade magazines when making purchasing decisions.
Inc 500 interviewed 1,800 corporate executives about their businesses. almost all of them said that PR is more important to a company’s success than advertising.