When it comes to B2B marketing there are really only two options. Traditional outbound marketing (trade shows, emails, advertising, and cold calling) and inbound marketing (news articles, social media posts, videos, and blog posts). Today, most people are tired of all those pushy outbound sales approaches and avoid them at all costs. Which is not …
If you’re looking for ways to grow your industrial or B2B technology company, B2B publicity is a great place to start. B2B companies are increasingly looking at feature stories published within trade publications as a way to generate a pipeline of leads. The reason is simple. Sales, in many ways, is a numbers game, and …
Maximizing B2B Lead Generation with PR: A Step-by-Step Guide for CEOs Read More »
Public relations (PR) and search engine optimization (SEO) go together like tacos & Tuesdays, peanut butter and chocolate, Sundays and football… Yes, they are great on their own, but they’re just better together. That’s because PR and SEO produce a combined effect greater than the sum of their separate parts. Think about it like this: …
Can you imagine walking into a new store for the first time and looking around only to realize that you have absolutely no idea what it is they sell? Well, this happens all the time in the digital world. Think about the last time you went to a website and even after reading some of …
Brand Positioning: The Good, the Bad, and the Ugly Read More »
Content drives engagement. From organic search traffic to social shares, content has become an integral piece of the communications puzzle. For B2Bs looking to establish themselves as a trusted brand and industry leader, creating content that is educational, insightful, and sometimes disruptive will set you apart. Sounds easy enough, but according to a report from …