Rankin File Blog

Industrial Businesses Benefit from Working with Industrial PR Agencies

In the dynamic realm of industrial business, maintaining a competitive edge and fostering sustainable growth can be a challenge. One often overlooked but essential component for success is PR. Amid the machinery, supply chains, and technical complexities involved in running an industrial business, you may not have the time to truly focus on PR. That’s …

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The Power of Earned Media: Building Brand Trust and Credibility

PR Advice

When it comes to the B2B world, buyers are quite sophisticated. When they are researching solutions, they know the difference between an advertisement and a trade publication story. An ad (also referred to as paid media) is a paid announcement for a product and/or company. So, while that makes it at least somewhat biased, it …

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Boosting B2B Revenue: PR Skyrockets Leads and Sales

B2B Sales

When it comes to boosting B2B revenue, one of the biggest challenges that salespeople report having is prospecting for new clients. This problem can be attributed to one of a few things. Maybe there are simply not enough people that know you exist or maybe they know about you but are not yet willing to …

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B2B Sales Trends, Tips, and Tricks: An Inside Look

B2B Sales

B2B sales is different. Deals are often larger, which raises the stakes. Sales cycles can take weeks to years. A B2B salesperson has to be able to cultivate relationships with multiple decision-makers and provide endless hours of consulting before a sale is even made. Adding to this is a need to educate, engage, and most …

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The Hidden Costs of Invisibility: Why Brand Awareness is the Fuel for B2B Revenue Growth

B2B Marketing Tips, Public Relations Tips

Now more than ever before, the success of B2Bs doesn’t just hinge on offering top-notch products and services. Today, success relies upon building awareness, credibility, and demand for your products and services. Here is a simple fact, you can have the greatest products in the world but if people do not know you exist, you …

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5 Ways Customer Feedback Boosts B2B Growth & Pro Tips for Collecting Feedback

B2B Marketing Tips

Customer feedback is one of the most reliable sources of insight into your business. It unveils strengths and weaknesses, as well as potential areas that may require fixes. It’s a window into the intricate dynamics between B2B enterprises and your clientele. Whether you’re an aerospace giant or a tech startup, customer feedback should be the …

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Value Proposition & Differentiation: 6 Ways to Stand Out from Your Competitors for Your B2B Business

B2B Marketing Tips

You’ve likely heard the saying, “You never get a second chance to make a first impression.” In 2023’s B2B digital landscape, that’s never been truer. Your clients are now completing up to 90% of the buying cycle before ever reaching out to you or your team. This means you need a really strong first impression …

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Elevating Your B2B Tech Company Through B2B PR: A CEO’s Guide

B2B Marketing Tips

For technology CEOs and business owners, B2B Tech PR isn’t just a choice; it’s a transformative decision. It grants you the ability to get in front of a greater number of potential customers and influence their perception of you. By generating an abundance of media coverage, B2B PR also delivers credibility and builds a positive …

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Mastering the Modern Press Release to Amplify Your Brand Narrative

Public Relations Tips

Since the emergence of public relations, press releases have been a staple in the arsenal of PR professionals, serving as a fundamental communication tool. However, in today’s fiercely competitive media landscape, you might wonder: Do press releases still maintain their effectiveness in promoting brand messages and generating earned media? The resounding answer is yes. In …

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Best Practices for B2Bs on LinkedIn

B2B Marketing Tips

With more than 46 million decision-makers, LinkedIn provides a huge opportunity for your company to demonstrate its expertise, build credibility, and increase brand awareness. Not only is it the most trusted social network but it’s effective, low-cost, and accessible. With only 1% of users creating original content (not simply liking and sharing others’ posts), B2Bs …

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B2B Demand Gen: Ways to Optimize Your Demand Gen Budget

B2B Marketing Tips

As a business that sells to other businesses, you are probably already aware of just how critical it is to get the most out of your marketing budget. At the end of the day, you have to be able to justify your spend. This is why B2B demand generation is increasingly being utilized to amplify …

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B2B PR Trends Shaping the Industry Today

PR Advice

The next generation of B2B PR is here. It seemed just like yesterday when ChatGPT was introduced. Now, there is a new AI or advanced automation solution popping up weekly. This has tech giants like Amazon and Google racing to catch up. We have to admit, it can be challenging to stay on top of …

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B2B Brand Building; Tips to Grow Revenue

B2B Marketing Tips

When it comes to marketing your B2B, it can be easy to forget that your buyer is still a consumer, and the question you need to be asking is “What attracts a consumer?” Well, that is likely to include a mixture of price, quality, availability, safety, length of warranty, product benefits, etc. It is your …

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Inbound Marketing vs Outbound for B2B Growth

B2B Marketing Tips

When it comes to B2B marketing there are really only two options. Traditional outbound marketing (trade shows, emails, advertising, and cold calling) and inbound marketing (news articles, social media posts, videos, and blog posts). Today, most people are tired of all those pushy outbound sales approaches and avoid them at all costs. Which is not …

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Maximizing B2B Lead Generation with PR: A Step-by-Step Guide for CEOs

B2B Marketing Tips

If you’re looking for ways to grow your industrial or B2B technology company, B2B publicity is a great place to start. B2B companies are increasingly looking at feature stories published within trade publications as a way to generate a pipeline of leads. The reason is simple. Sales, in many ways, is a numbers game, and …

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The Synergy of B2B PR and SEO

PR Advice

Public relations (PR) and search engine optimization (SEO) go together like tacos & Tuesdays, peanut butter and chocolate, Sundays and football… Yes, they are great on their own, but they’re just better together. That’s because PR and SEO produce a combined effect greater than the sum of their separate parts. Think about it like this: …

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Brand Positioning: The Good, the Bad, and the Ugly

B2B Marketing Tips, Public Relations Tips

Can you imagine walking into a new store for the first time and looking around only to realize that you have absolutely no idea what it is they sell? Well, this happens all the time in the digital world. Think about the last time you went to a website and even after reading some of …

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How to Create Better Content

B2B Marketing Tips

Content drives engagement. From organic search traffic to social shares, content has become an integral piece of the communications puzzle. For B2Bs looking to establish themselves as a trusted brand and industry leader, creating content that is educational, insightful, and sometimes disruptive will set you apart. Sounds easy enough, but according to a report from …

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Media Recognition: Why B2Bs Need PR

Public Relations Tips

For CEOs, it can be frustrating to see your competitors receiving more media recognition than you. I have spoken with a number of CEOs who were outperforming their peers in sales, revenue, and just about every metric you could think of only to see those other companies’ CEOs getting more attention in the press. This …

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Maximizing B2B Potential: The Secrets to Sustainable Growth

Public Relations Tips

It is not that complicated. You have a B2B technology, manufacturing, or industrial company, and you are trying to grow. Who isn’t? For a lot of companies, the largest barrier blocking you from maximizing your B2B potential is a lack of new prospects. So, your first goal is to increase the number of times your …

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