What your customers say about you matters. Think about it… How often do you use reviews before buying something? According to a report from the e-commerce marketplace platform Vendasta, 88% of consumers say reviews – like those on Google, Yelp, and Amazon – influence their purchasing decisions. For B2Bs, there is not always a Google …
The one constant in life is change. Few things have changed more in recent memory than how B2B companies drive new business. Many of the approaches used five (or even three) years ago simply no longer work: marketing emails, trade shows, advertising, press releases, etc. Therefore, B2B companies looking to get ahead in 2023 may …
The ability to link B2B public relations effectiveness to hard data is becoming increasingly important. While PR has long been seen as a critical component of a company’s growth, the question for business leaders is how do you measure that? This is especially true when the time comes to allocate funds to ensure future growth. …
When it comes to marketing, business-to-business (B2B) and business-to-consumer (B2C) are attempting to do the same thing: capture someone’s attention. However, because the audiences for these two groups are so distinct, each requires a very different approach. So, what is the difference between B2C vs. B2B marketing and why would a B2B company need to …
B2C vs. B2B Marketing: What’s the Difference and Why B2Bs Need B2B Agencies Read More »
B2B content marketing is booming. The spike in content marketing confirms that more B2B companies invest a lot of resources in developing successful content marketing strategies. Whether you are targeting businesses or individual consumers, one point remains the same – content marketing strategy matters. Let’s face it, we are all tired of being pitched at, …
How a Better B2B Content Marketing Strategy Converts into ROI Read More »
For B2Bs, public relations (PR) is the most efficient and cost-effective way to grow demand for your business. However, at the same time, it is also underutilized and often misunderstood. In fact, many people mistakenly think the abbreviation PR stands for press release; for example, they may say “we need to send out a PR …
What Are the Key Components of a Successful PR Strategy? Read More »
Unfortunately, there are a lot of PR agencies out there that give public relations a bad name. We hear from people all the time who have had at least one bad run-in with a PR agency. Typically, the story gets summed up like this, “they failed to deliver what they promised.” Other times, the complaint …
How to Know if Your B2B PR Agency is Doing a Good Job Read More »
Why Hire a PR Agency for Your B2B Business in 2022 No matter the size, every company depends upon its reputation for success. PR is an essential management tool for businesses to help achieve their goals and improve their brand image. Many companies are unsure how to integrate PR into their marketing mix and may …
Why Hire a PR Agency for Your B2B Business in 2023 Read More »
Developing great content is one of the most important aspects of any successful online marketing strategy. However, it can also be one of the most challenging and time-consuming, especially for business-to-business (B2B) operations. Yet, it is totally worth the effort. In fact, B2B buyers report spending more than 70% of the decision-making process using content …
Whether you are a small business owner, a startup, or a well-established company it is important to regularly evaluate what is working and what needs improvement. From a marketing and communications standpoint, this is particularly time-sensitive because what worked just two years ago may now be a muddled mess. Trade shows, advertising, and email campaigns …
Public Relations Tips That Make a Huge and Immediate Impact Read More »
If you are a B2B, you need to be creating content for social media on a regular basis. Social media for B2Bs does not have to be daily, but it needs to be consistent, it needs to be engaging, and it needs to be focused on your target audience. Here is the bottom line: when …
The first step to effective brand reputation management is recognizing that your reputation is really just a matter of perception. Thus, defining how potential customers perceive your brand, to a large degree, is in your control. You just need to determine some key factors, such as: does your target audience know who you are; do …
Marketing is a lot like the stock market. When you believe the future is bright, then there is an urgency to increase your investment in order to see a greater return. The problem is, people often wait too long to pull the trigger and end up missing out on the bulk of those opportunities. Whether …
Marketing During a Slowdown; Buy Low and Sell High Read More »
Your prospects demand proof. They must be certain that you, and you alone, are going to best solve their problems. The hard part is convincing them of that. Why would they trust what you have to say, what’s on your website, or what the ads you paid for are telling them? One of the best …
“We are all different, which is great because we are all unique. Without diversity, life would be very boring.” — Catherine Pulsifer Diversity and Inclusion (D&I) are incredibly important! Not only does it foster a better working environment for everyone, but it has been proven to actually boost a company’s performance. According to several …
Diversity & Inclusion; Creating Opportunities for Next Gen Workforce Read More »
How to handle corporate mistakes and crisis management without the typical “PR spin” tricks? When it comes to rapid growth, few brands have rocketed their way to prominence faster than communications technology giant Zoom. In fact, it is remarkable how in just a few months a company can go from relative obscurity to a highly …
You offer a great product and there are things you do better than anyone else. So, why aren’t you selling more? It’s simple: your brand probably lacks awareness. If all it took to make your business grow was to make a better product, then you’d be set. However, that is just not the way it …
Brand Awareness Research | Master Your B2B Operations Read More »
Trade shows are gone! So, how do you reach your customers now? According to a report from Thomas Industrial Network, 87% of trade shows have been canceled or postponed since the start of the pandemic, while others have gone virtual (we will discuss this more later in the article). This has disrupted more than 2/3rds …
B2B Marketing Plan: Replacing Trade Shows for Better ROI Read More »
“If people like you they’ll listen to you, but if they trust you, they’ll do business with you.” Zig Ziglar Sales Guru Zig Ziglar, the famous sales guru, made this popular quote decades ago. However, its significance seems to be more relevant than ever. Today, people report being much more likely to buy from brands …
Building Brand Trust: Earning it is the Only Solution Read More »
Bill Gates once famously said, “If I were down to my last dollar, I would spend it on PR.”