Developing great content is one of the most important aspects of any successful online marketing strategy. However, it can also be one of the most challenging and time-consuming, especially for business-to-business (B2B) operations. Yet, it is totally worth the effort. In fact, B2B buyers report spending more than 70% of the decision-making process using content …
Whether you are a small business owner, a startup, or a well-established company it is important to regularly evaluate what is working and what needs improvement. From a marketing and communications standpoint, this is particularly time-sensitive because what worked just two years ago may now be a muddled mess. Trade shows, advertising, and email campaigns …
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If you are a B2B, you need to be creating content for social media on a regular basis. Social media for B2Bs does not have to be daily, but it needs to be consistent, it needs to be engaging, and it needs to be focused on your target audience. Here is the bottom line: when …
The first step to effective brand reputation management is recognizing that your reputation is really just a matter of perception. Thus, defining how potential customers perceive your brand, to a large degree, is in your control. You just need to determine some key factors, such as: does your target audience know who you are; do …
Marketing is a lot like the stock market. When you believe the future is bright, then there is an urgency to increase your investment in order to see a greater return. The problem is, people often wait too long to pull the trigger and end up missing out on the bulk of those opportunities. With …