“We are all different, which is great because we are all unique. Without diversity, life would be very boring.” — Catherine Pulsifer Diversity and Inclusion (D&I) are incredibly important! Not only does it foster a better working environment for everyone, but it has been proven to actually boost a company’s performance. According to several …
Diversity & Inclusion; Creating Opportunities for Next Gen Workforce Read More »
How to handle corporate mistakes and crisis management without the typical “PR spin” tricks? When it comes to rapid growth, few brands have rocketed their way to prominence faster than communications technology giant Zoom. In fact, it is remarkable how in just a few months a company can go from relative obscurity to a highly …
You offer a great product and there are things you do better than anyone else. So, why aren’t you selling more? It’s simple: your brand probably lacks awareness. If all it took to make your business grow was to make a better product, then you’d be set. However, that is just not the way it …
Brand Awareness Research | Master Your B2B Operations Read More »
Trade shows are gone! So, how do you reach your customers now? According to a report from Thomas Industrial Network, 87% of trade shows have been canceled or postponed since the start of the pandemic, while others have gone virtual (we will discuss this more later in the article). This has disrupted more than 2/3rds …
B2B Marketing Plan: Replacing Trade Shows for Better ROI Read More »
“If people like you they’ll listen to you, but if they trust you, they’ll do business with you.” Zig Ziggler Sales Guru Zig Ziglar, the famous sales guru, made this popular quote decades ago. However, its significance seems to be more relevant than ever. Today, people report being much more likely to buy from brands …
Building Brand Trust: Earning it is the Only Solution Read More »
