Who needs PR? Every business, big or small, can benefit from PR. The ability to generate positive news about your products and services is only going to help build brand awareness and credibility. B2B PR goes beyond just protecting, enhancing and building a company’s reputation through the media. It can also generate leads, shorten sales …
Marketing during COVID-19, like everything else during these strange times, is not going to be easy. However, as Teddy Roosevelt once said: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.” It is never a bad time for good PR. However, in light of the daunting challenges currently …
Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, the marketing budget is one of the first areas where leaders go to cut back. Unfortunately, for those that start down this path, it can be a …
Digital Marketing on a Budget | What to Prioritize Read More »
When it comes to marketing, you always want to generate the biggest bang for the buck. Thus, there are very few strategies that deliver better than generating PR articles in trade publications. These articles are consumed by hundreds of thousands of potential customers upon first run. However, one of the greatest advantages B2B companies can …
PR Articles: 12 Ways to Maximize Published Content Read More »
For B2B companies, informative content is the most effective way to move the needle and turn prospects into leads. But not all content is created equal. Generating feature articles in trade publications is the best marketing hack to reach your target audience on a budget. Many companies spend a lot of time and money creating …
Feature Articles: Create Demand for Your Solutions Read More »