Business PR Mistakes (And How to Avoid Them)
Bill Gates once famously said, “If I were down to my last dollar, I would spend it on PR.”
Thought Leadership Content: Top Industry Hacks
The need for thought leadership content is becoming increasingly important to businesses. This is due in part to the fact that it creates credibility and trust with a target audience. It can also open doors to new opportunities. The process of developing thought leadership material is not overly complicated and is well worth the investment …
PR Trends & Tools: The Complete Guide
Who needs PR? Every business, big or small, can benefit from PR. The ability to generate positive news about your products and services is only going to help build brand awareness and credibility. B2B PR goes beyond just protecting, enhancing and building a company’s reputation through the media. It can also generate leads, shorten sales …
Marketing During COVID 19; Tips and Tricks
Marketing during COVID-19, like everything else during these strange times, is not going to be easy. However, as Teddy Roosevelt once said: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.” It is never a bad time for good PR. However, in light of the daunting challenges currently …
Digital Marketing on a Budget | What to Prioritize
Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, the marketing budget is one of the first areas where leaders go to cut back. Unfortunately, for those that start down this path, it can be a …
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