The need for thought leadership content is becoming increasingly important to businesses. This is due in part to the fact that it creates credibility and trust with a target audience. It can also open doors to new opportunities. The process of developing thought leadership material is not overly complicated and is well worth the investment …
Who needs PR? Every business, big or small, can benefit from PR. The ability to generate positive news about your products and services is only going to help build brand awareness and credibility. B2B PR goes beyond just protecting, enhancing and building a company’s reputation through the media. It can also generate leads, shorten sales …
Marketing in the current challenging circumstances, much like navigating uncharted waters, poses unique difficulties. As the renowned Teddy Roosevelt once emphasized, “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.” This sentiment holds true even when the topic is not related to the ongoing global challenges. So, how …
Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, the marketing budget is one of the first areas where leaders go to cut back. Unfortunately, for those that start down this path, it can be a …
Digital Marketing on a Budget | What to Prioritize Read More »
When it comes to marketing, you always want to generate the biggest bang for the buck. Thus, there are very few strategies that deliver better than generating PR articles in trade publications. These articles are consumed by hundreds of thousands of potential customers upon first run. However, one of the greatest advantages B2B companies can …
PR Articles: 12 Ways to Maximize Published Content Read More »
For B2B companies, informative content is the most effective way to move the needle and turn prospects into leads. But not all content is created equal. Generating feature articles in trade publications is the best marketing hack to reach your target audience on a budget. Many companies spend a lot of time and money creating …
Feature Articles: Create Demand for Your Solutions Read More »
For any B2B business to grow, it needs to increase exposure, brand awareness and credibility. To do this, it is critical to understand the pros, cons and the options available to you today. Breaking up the content you create and distribute into three basic categories of earned, paid and owned media can help ensure you …
Earned Media: What It is, Why You Need it and How to Get Value Out of It Read More »
It’s no secret that when it comes to Google, you’d like your website to be at the top of the page looking down at your competition. The question is, how do you get there? The answer may surprise you. Most companies are solely focused on digital marketing strategies that fix what is on their website …
For B2B operations, the role of PR is to provide brand awareness, credibility and build a positive image for a company. Good PR should also shorten sales cycles, increases leads and SEO results. Like almost anything else, PR works best when an effective strategy is designed and followed. A critical feature of this strategy should include …
The Role of a PR Agency and How To Measure Success Read More »
“Publicity is absolutely critical. PR stories are infinitely more effective than a front page ad.” -Sir Richard Branson, CEO of Virgin. The key to marketing is credibility. PR stories is more believable than advertising. Therefore, it is much more likely to deliver the trustworthiness you business needs to attract new business. PR Stories vs. Advertisements …
Public Relations (PR) is a form of marketing communications that disseminates information between a company, organization or individual, and a targeted audience (often the general public). PR information is typically written in either a short news release or a longer feature article about a topic of interest. This information and accompanying artwork is then delivered to …