Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, the marketing budget is one of the first areas where leaders go to cut back. Unfortunately, for those that start down this path, it can be a …
Digital Marketing on a Budget | What to Prioritize Read More »
When it comes to marketing, you always want to generate the biggest bang for the buck. Thus, there are very few strategies that deliver better than generating PR articles in trade publications. These articles are consumed by hundreds of thousands of potential customers upon first run. However, one of the greatest advantages B2B companies can …
PR Articles: 12 Ways to Maximize Published Content Read More »
For B2B companies, informative content is the most effective way to move the needle and turn prospects into leads. But not all content is created equal. Generating feature articles in trade publications is the best marketing hack to reach your target audience on a budget. Many companies spend a lot of time and money creating …
Feature Articles: Create Demand for Your Solutions Read More »
For any B2B business to grow, it needs to increase exposure, brand awareness and credibility. To do this, it is critical to understand the pros, cons and the options available to you today. Breaking up the content you create and distribute into three basic categories of earned, paid and owned media can help ensure you …
Earned Media: What It is, Why You Need it and How to Get Value Out of It Read More »
It’s no secret that when it comes to Google, you’d like your website to be at the top of the page looking down at your competition. The question is, how do you get there? The answer may surprise you. Most companies are solely focused on digital marketing strategies that fix what is on their website …