Earned Media

Earned Media: What is it, Why You Need it, and How to Get Value Out of It

For a business to grow, it needs to increase three things. First, it needs to increase awareness. Potential customers need to know the business exists and, just as importantly, remember it when making a purchasing decision. Second, the company needs to educate the target audience about why it is the best possible solution and superior […]

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The Role of a PR Agency

The Role of a PR Agency and How To Measure Success

Let’s get right to the point. The role of a PR agency is to help you generate positive press coverage. By securing earned media stories in relevant publications, the agency helps elevate your visibility, educate your intended audience, and bolster your credibility. The underlying concept is simple: heightened awareness, coupled with a clear understanding of

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