For B2B operations, the role of PR is to provide brand awareness, credibility and build a positive image for a company. Good PR should also shorten sales cycles, increases leads and SEO results. Like almost anything else, PR works best when an effective strategy is designed and followed. A critical feature of this strategy should include …
The Role of a PR Agency and How To Measure Success Read More »
“Publicity is absolutely critical. PR stories are infinitely more effective than a front page ad.” -Sir Richard Branson, CEO of Virgin. The key to marketing is credibility. PR stories is more believable than advertising. Therefore, it is much more likely to deliver the trustworthiness you business needs to attract new business. PR Stories vs. …
Public Relations (PR) is a form of marketing communications that disseminates information between a company, organization or individual, and a targeted audience (often the general public). PR information is typically written in either a short news release or a longer feature article about a topic of interest. This information and accompanying artwork is then delivered to …