communication

Budget

Cutting Marketing During a Slowdown Proven to Slow Sales, Revenue and Recovery

Cutting Marketing During a Slowdown Proven to Slow Sales, Revenue and Recovery Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, marketing is one of the first areas where leaders go to cut back. Unfortunately, for …

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12 Ways Feature Articles Provide Residual Value

12 Ways Feature Articles Provide Residual Value

12 Ways Feature Articles Provide Residual Value When it comes to getting the biggest bang for your marketing buck, there are very few strategies that deliver better than generating feature articles in trade publications. While these articles are consumed by hundreds of thousands of potential customers upon first run, one of the greatest advantages B2B …

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economy, man, businessman

5 Reasons Why Feature Articles Are the Most Effective Way to Create Demand for B2B Companies

5 Reasons Why Feature Articles Are the Most Effective Way to Create Demand for B2B Companies Generating articles in trade publications is the best marketing hack to reach your target audience on a budget. For B2B companies, when it comes to reaching your target audience, informative content is the most effective way to move the …

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