digital marketing

Budget

Cutting Marketing During a Slowdown Proven to Slow Sales, Revenue and Recovery

Cutting Marketing During a Slowdown Proven to Slow Sales, Revenue and Recovery Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, marketing is one of the first areas where leaders go to cut back. Unfortunately, for …

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