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Cutting Marketing During a Slowdown Proven to Slow Sales, Revenue and Recovery

Cutting Marketing During a Slowdown Proven to Slow Sales, Revenue and Recovery Cut, cut, cut. When business slows down or even during an economic downturn, companies, especially B2B operations, often look to areas they can trim from the budget. Inevitably, marketing is one of the first areas where leaders go to cut back. Unfortunately, for …

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12 Ways Feature Articles Provide Residual Value

12 Ways Feature Articles Provide Residual Value

12 Ways Feature Articles Provide Residual Value When it comes to getting the biggest bang for your marketing buck, there are very few strategies that deliver better than generating feature articles in trade publications. While these articles are consumed by hundreds of thousands of potential customers upon first run, one of the greatest advantages B2B …

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