Aerospace & Defense Technology

5 Reasons You Need PR

There are countless ways that public relations can help a B2B company. Credibility, brand awareness, lead generation, shortening the sales cycle, and SEO are among the top 5 reasons you need PR. Let’s get right to the first one.

1. Brand Credibility = Trust

Brand credibility is your ability to deliver on the promise you make to your prospective customers. The way you build credibility in your market is by solving problems for others. It never hurts then to showcase just how effective you are at doing this.

2. Where leads enter the sales funnel impacts close rates

Let’s say you could divide your sales cycle in to 10 steps with the 10th step being the close. Now what if you were able to start a prospect on, say step six, seven or even eight. How many more sales would you close? How much more money would you be able to generate?

Educational articles in top-tier trade publications are helping companies do just that. The key though is repetition. One article, in one magazine is not enough.

What you need to do is be generating 40-60 headlines per year. That way people don’t only get exposed to your messaging once or twice, but possibly dozens of times. This is how companies are winning more opportunities. 

Like how that sounds? Let’s set up a short intro call to see if this is a good fit for you. 


3. Brand awareness is your first hurdle in sales

A common question in business is which is more important. Innovation or marketing?

While both are important, every day innovative companies go out of business because no one knows the exist.

That is why brand awareness is always step one. If people do not know you exist, then your DONE!

So, then the question you should be asking is: “what is the best way to build brand awareness?”

And the answer is actually pretty obvious. You want to be everywhere your prospects are looking. Here are the top 5 places according to a 2021 report:

  1. Digital publications – 74%
  2. Online training – 49%
  3. Vendor websites – 47%
  4.  News aggregators – 37%
  5.  Social Media – 36%

4. 85% of B2B marketers consider lead generation their #1 challenge.

When it comes to generating leads, quality is one of the most important criteria. Being able to generate high-quality leads that will convert into customers is difficult but when your list of 100 leads contains only one that is high-quality, you may end up just spinning your wheels.

Here are some strategies to help you generate more leads:

  • Get more customer reviews and testimonials
  • Use social media to connect with prospective customers
  • Get published in trade publications: PR article placement is one of the most effective ways to build brand awareness and brand trust with your customers.

We can actually help you with all three. Book a meeting here:

5. LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs

One of the top 5 challenges for B2Bs on social media is figuring out how to capture your audience’s attention, and getting them to engage with your posts.

Well, here’s a tip: Your potential customers are not really interested in learning more about you.

They really just want to know how to help themselves. So, if you can create content that delivers on that basic need, you will begin to develop a following.

Remember: content posted on LinkedIn has a good chance of getting in front of your target audience or a decision-maker, so it’s important to make sure it’s high-quality and well written.

Need more than just the top 5 reasons you need PR? Give us a call.