What is Public Relations?

Trade Publications

What is Public Relations?

Public Relations (PR) is a form of marketing communications that disseminates information between a company, organization or individual, and a targeted audience (often the general public). PR information is typically written in either a short news release or a longer feature article about a topic of interest. This information and accompanying artwork is then delivered to the media who will disseminate it to their audience via publishing or broadcasting.

Do I need PR?

Any company or individual who needs to expand brand recognition, grow lead generation, increase potential clients/customers and ultimately increase sales and overall revenues can benefit greatly from PR.


Have you ever told someone your company/product/service is the best kept secret in the world? That is where Rankin PR comes in to help get the word out. We generate demand for your products or services by creating a strategic communication strategy that is 100% unique to you.

Is PR and marketing the same thing?

Public Relations is a form of marketing. Marketing is an umbrella term to define any attempt by a company to influence the buying of a product or service. Marketing includes advertising, public relations, promotions, etc.

What is the difference between PR and advertising?

Both PR and advertising are forms of marketing intended to disseminate information about a company, product or service, but the biggest difference is advertising requires direct payment between a company and the media while PR does not.

Do I need PR or advertising?

Advertising works! It is why Coke and Geico spend billions each year utilizing the technique. However, there are a number of reasons why you may want to choose PR over advertising.

  • PR is cheaper than advertising. For the cost of a one-page ad in a magazine, a PR firm can deliver 2-3 pages of content often in multiple publications at a lower cost.
  • PR delivers your message in the form of valuable content that your audience wants to consume.
  • PR allows for a more detailed explanation of the company, product or service.
  • PR educates sales prospects, hence shortening the sales cycle.

How does a PR firm create content?

Most PR firms are really good at writing up press releases. This can be a few paragraphs long up to about a page and a half. What most PR firms are not as good at is writing feature-length articles that publications can copy and paste into their publications. Rankin PR has a reputation among editors as a “freelance writer” delivering content that is fit to print.


Feature articles dramatically improve a company’s ability to engage with a specific, targeted audience.

Can PR help with SEO?

PR is the single most valuable tool in increasing your domain authority and increasing your search engine results (SEO). Here is how it works:


When a website runs your content with a link back to your website, that is called a backlink. Search engines (like Bing and Google) see these links and add them up in their algorithm to determine which websites get ranked higher on the results page. Think of it as the cool kid in school. The more friends you have (backlinks) the more other kids (search engines) perceive you as important. Hence you rank higher for your key terms and phrases.


There is much more to it, and Rankin PR specializes in generating backlinks in high-authority websites using a few tricks of the trade.

What is good PR?

A good PR company has to be able protect, enhance or build your reputation through the media. The best way to ensure the PR agency is a good fit for your business is to understand what type of PR do they specialize in (B2B, Industrial, Consumer, Fashion, etc.), what types of established media contacts do they have within your sector, and can they write content that engages your prospects to reach out to your sales team?


Rankin PR can guide you through the process, but our promise to you is ‘we never work with anyone unless we know we can help grow their business.’ So, reach out and setup a free consultation to discuss a PR strategy that is right for you, your business and your products.

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